The interface that isn’t.
A Revolutionary Voice First AI Platform for Frontline Workers
The Unseen Force: 2 Billion Frontline Workers
2 BILLION
According to a Work Trend Index Special Report from Microsoft, an immense 80% of the world's workforce is made up of frontline workers. This translates to a staggering 2 billion individuals globally.
This vast and diverse segment of the workforce, spanning every industry from manufacturing to healthcare, represents the backbone of our global economy and an unparalleled opportunity for AI innovation and empowerment through targeted technology solutions.
Critical Challenges Facing Frontline-Heavy Enterprises
Asset Uptime Crisis
According to the “Value of Reliability” survey from ABB, over two-thirds of industrial businesses experience unplanned outages at least once a month, costing the typical business close to $125,000 per hour
Expertise Exodus
Mass retirement of Baby Boomers leads to a significant loss of critical expertise, making knowledge transfer to new generations a major challenge.
Knowledge Fragmentation
Critical operational data remains buried in thousands of PDFs, legacy spreadsheets, and siloed tribal knowledge inaccessible precisely when field workers need it most.
Compliance Complexity
Safety and regulatory requirements grow increasingly stringent, with catastrophic financial and reputational consequences for non-compliance.
Legacy solutions like Microsoft Dynamics, SAP, Maximo, and ServiceNow fall short
They compel frontline workers to:
  • Interrupt critical tasks to seek assistance from unavailable experts
  • Remove essential safety equipment to complete reporting & admin
  • Complete cumbersome forms on ill suited interfaces
They frustrate managers:
  • Managers spend more time managing systems than managing people.
  • Traditional tech shifts the admin burden upward
  • Instead of cleaning data, managers should be leading teams.
Experienced Team
James Woodall
Co-founder & CEO
Visionary with 20+ years of experience in enterprise software and AI development, previously scaling a B2B SaaS startup to over m+ARR and spent the last 3 years in a series C scale up as VP Software Engineering . 6 approved patents.
Fergus Kidd
Strategic Technical Advisor
Deep expertise in machine learning and data architecture, having led RnD engineering teams at Accenture/Avanade and developed AI solutions for industrial applications. Well equipped to help customers deliver outcomes. 1 approved patent. Microsoft MVP.

Co-founder & CSO
20+ years in enterprise solution selling, former founder & CSO at UK based SaaS start-up, former leader at US Series C scale up. Innovator with a strong commercial background with experience across Product, Marketing & Strategic Partnerships. Currently in stealth mode.
Strategic Advisors
Jan Junker
Strategic Advisor
Former CCO of Ubimax. Successfully Exited to TeamViewer. MBA.
Lee Maughan
Fractional CFO and NED
Experienced business leader with the core financial skills required to run the business.
Dominic Anthony
Interim Non-Exec Chairman
Entrepreneurial Accountant | Exited Founder & Board Advisor
FieldPal is redefining how humans and machines collaborate.
Our platform does 3 things:
CAPTURE
Conversational data capture that adapts to how people communicate. No rigid forms—just outcome-focused interactions that fit into existing workflows. No more mandatory fields or N/As. Just upload pdfs or video files. Our AI engine does the rest.
FIND
Instant, hands-free access to precise information from manuals, videos and training materials. Delivers exactly what workers need, when they need it, without disrupting operations. Minutes rather than days for the administrator to configure.
ANALYSE
AI aggregated data provided back to administrators or supervisors, to help understand the challenges that their field workers are facing on a daily basis. We help you address knowledge gaps, safety issues, compliance and asset information.
Our Technological Edge
Micro-indexing Technology
Proprietary system transforms dense technical content into bite-sized, instantly searchable knowledge nodes. We've built the equivalent of Google's SEO engine for your internal operational content.
Human-Centered Design
Our interfaces adapt to workers' natural behaviours, not the other way around. We meet field teams where they are, with intuitive interaction patterns that require minimal training.
Contextual Intelligence
Our AI connects disparate legacy systems, extracting meaning even from fragmented operational technology data. We bridge information silos that have persisted for decades.
API-First Platform
Built as an extensible platform for developers to create specialised applications. Microsoft AI partnership positions us for seamless integration with Copilot and Dynamics ecosystems.
Early Traction: Real World Impact
Balfour Beatty
Revolutionary smart glasses pilot for health inspections with AI-guided workflows, voice reporting, and instant publishing.
Autotech Group (UK)
Autotech are pioneers in solutions that increase skills and tackle workforce shortages. A strategic channel partner for FieldPal.
BYD
Field engineers servicing EV chargers now access up-to-date, plain English maintenance guides through FieldPal.
Business Model & Business Development
How We Make Money
Platform Licensing
Core revenue stream is via annual license subscription. Initial blend with services to ensure customer success. We reasonably expect a SaaS gross profit target at 80%.
Implementation Services
Front-loaded consulting to index content, integrate with legacy systems, and customise for specific operational environments. Longer term, this is phased out to partners
Strategic Partnerships
Future revenue through integrations with ServiceNow, Salesforce, Dynamics, and ServiceMax to create complete field service solutions.
Continuous Business Development
Year 1: Validate, Learn & Build the Foundation
  • Seed enterprise pilots in high-value use cases across target verticals
  • Establish thought leadership position in "AI for field work" through targeted content
  • Stay laser focussed on customer outcomes
  • Begin partnership program with limited, focused system integrators
  • Release customer case studies and press releases
Year 2 and beyond: Scale & Expand
  • Expand reseller and partner channels with vertical-specific solutions
  • Leverage SEO, Answer Engine Optimisation, and targeted content marketing
  • Establish presence at key industry events for manufacturing, utilities and natural resources
  • Launch integrations with hyperscalers
Massive Market Opportunity
£5.76B
Total Addressable Market
Global field technicians across our target industries
£1.44B
Serviceable Market
EU & US initial focus regions
£28.8M ARR
Service Obtainable Market
Achievable through strategic partner channels
Our go-to-market strategy leverages 5+ onboarded channel partners to create specialised applications for vertical-specific needs.
Our founding team have vast experience operating in these sectors. We know the demand for this technology is high.
We have a ready built global partner network ready to expedite the Serviceable Obtainable Market.
Industries: Automotive, Manufacturing, Natural Resources, Utilities, Energy, Telecom, Field Services
Sales Model: Indirect/Channel
Business Model & Business Development
How We Make Money
Platform Licensing
Core revenue stream is via annual license subscription. Initial blend with services to ensure customer success. We currently sell user licenses at £420 per annum (£35pm), with a gross profit target at 80%.
Implementation Services
Front-loaded consulting to index content, integrate with legacy systems, and customise for specific operational environments. Longer term, this is phased out to partners
Strategic Partnerships
Future revenue through integrations with ServiceNow, Salesforce, Dynamics, and ServiceMax to create complete field service solutions.
Please click the link below to view our Enterprise Activation Sprint, a compelling offer targeted at Enterprise Proof of concept and AI validation teams:

Continuous Business Development
Year 1: Validate, Learn & Build the Foundation
  • Seed enterprise pilots in high-value use cases across target verticals
  • Establish thought leadership position in "AI for field work" through targeted content
  • Stay laser focussed on customer outcomes
  • Begin partnership program with limited, focused system integrators
  • Release customer case studies and press releases
Year 2: Scale & Expand
  • Expand reseller and partner channels with vertical-specific solutions
  • Leverage SEO, Answer Engine Optimisation, and targeted content marketing
  • Establish presence at key industry events for manufacturing, utilities and natural resources
  • Launch integrations with hyperscalers
Roadmap to Success
1
MVP Development
Completed (Q1 2025)
Core platform with initial micro-indexing capabilities and voice interface
2
Pilot Deployments
In motion (Q2 2025)
Expanding existing client engagements with measured ROI metrics
3
Pre-Seed Investment Round
Now raising £250,000 (Q3 2025)
Capital to accelerate product development and customer research
4
Public Launch
~6 months (Q1 2026)
General availability and partner program
5
Seed Round
Aim to Raise £750,000 (Q4 2025)
Capital to bolster product development and expand high quality customer deployments
6
Series A
Aim to Raise $20m (H1 2026)
Expand market share and scale up
Join us
Raising £250k Pre-Seed
Strategic capital to accelerate our vision of bringing AI's power to frontline workers. We are placing 1,111,111 shares at £0.225 per share representing ~11% of the fully diluted equity.
We have flexibility to extend this round to £500k with aligned investors without shareholder approval.
Use of Funds
  • Expand technical team to accelerate platform development
  • Build marketing engine and channel partner programs
  • Secure 3 enterprise deployments
Investment Opportunity
Early entry into a transformative AI platform addressing a £5.76B market with proven early traction, an experienced team and clear path to scale.
We're not just building another AI tool, we're fundamentally transforming how field workers interact with technology and knowledge.
Join us in empowering the next generation of field workers with AI that understands their needs and amplifies their capabilities.
For UK Investors - SightLine AI Limited has received SEIS Advanced Assurance.
Contact us
info@fieldpal.ai